Philippines focus in tv spot on Boracay,
Cebu, Davao and Manila
MANILA - Four 30-second destination-specific TVCs television commercials (TVCs) featuring Boracay, Davao, Manila, and Cebu are shared over social media and aired over international TV channels such as CNN (including CNN US Airport feed), Asian Food Channel, BBC, Fox Sports, EuroNews, and EuroSport in various countries from USA, Canada, Malaysia, Singapore, Thailand, Taiwan, and parts of Europe. The print ad versions have appeared in German publications, the UK Sunday Times Travel, Action Dive publication for Southeast Asian distribution, and also displayed as out-of-home (OOH) ads in select Korea subway stations.
Launched this summer, the time-lapse video on Boracay Island captures what “Asia’s 24/7 island” is like – a vibrant destination bursting with activities from one sunrise to the next. The TVC speaks to travelers looking for value for money destinations, due to the unending variety of activities available in one place – 24 hours a day, 7 days a week.
Davao’s “Explore, Relax, Repeat” TVC highlights its eco-adventure and wellness assets which aim to attract the ecotourists, adventure seekers, and health and wellness enthusiasts.
Manila’s “Capital of Fun” video is fast-paced with various images on the endless possibilities of a fun vacation from shopping to nightlife, tours, art, and culture. From the jingle, “…every corner, fun, fun, fun… Manila, welcome back”, the TVC encourages both first-time and repeat visitors to discover the many facets of the premier city.
“This year, we are shifting the focus of our promotional campaigns and marketing efforts towards specific destinations worthy of becoming a brand of their own, not only because of their wide variety of product offerings, but because of the unique experiences that these destinations could offer,” Secretary of Tourism Ramon R. Jimenez, Jr. said.
“What will truly sustain our more fun campaign are the people themselves – from the industry frontliners to the host communities, local governments, businesses, and citizens who are behind every satisfied customer and every pleasant experience. They play a big part in spreading and amplifying our messages, enticing would-be visitors to come visit our shores,” the tourism chief added.
In the coming months, the DOT will be rolling out more advertising materials featuring other top tourist destinations in the Philippines.
Published : 23-7-14
Source : http://www.traveldailynews.asia/